BoF CROSSROADS is The Business of Fashion’s new invitation-only gathering of top business and creative leaders focused on seizing the business opportunities in the Middle East, Central and South Asia, Southeast Asia, Africa and Latin America.
Against a backdrop of shifting customer preferences and structural change, market growth in Western Europe, North America and China is slowing. Now, it is more important than ever for fashion, beauty and luxury leaders to immerse themselves in understanding the dynamic, fast-growing markets in the Global South.
For our inaugural event, we gathered in Dubai from April 10-11, 2025, uniting leading thinkers, operators and investors from around the world to share market expertise and on-the-ground insights to help you navigate these markets and share learnings and insights on how to succeed.
Watch on-demand now for a transformative programme of provocative talks:
For ongoing updates about BoF CROSSROADS and the latest fashion, luxury and beauty industry news and analysis, sign-up for BoF’s Daily Digest Newsletter.
Why Attend
Each of the pivotal growth regions we’ll be exploring has its own unique market dynamics, customer preferences, competitive landscapes, geopolitical and socio-economic forces at play. BoF CROSSROADS is the only global fashion gathering dedicated to addressing the burgeoning opportunities that will drive disproportionate industry growth over the next decade.
What To Expect
Building on the success of our renowned BoF VOICES gathering, you can expect an itinerary brimming with inspiring content programming to spark new ideas and learning, as well as opportunities to build valuable relationships with leaders from around the world:
Thursday, April 10
11:00 - 12:00 | One&Only One Za'abeel
Guest Arrivals and Registration
Settle in and get ready for BoF CROSSROADS 2025. Check in at the One&Only One Za'abeel is from 15:00.
12:00 - 14:00 | One&Only One Za'abeel
Welcome Lunch
Meet fellow attendees and members of our community over a delicious lunch to fuel you with energy before our first session begins.
14:30 - 17:30 | One&Only One Za'abeel
Session 1: Opportunities
From rising manufacturing hubs to burgeoning currents of soft power, global businesses can no longer afford to neglect the opportunities unfolding in the global south. Here we unpack the most exciting shifts taking place across the world’s fastest-growing markets, and broader implications for the fashion, luxury and beauty industries.
19:00 - 22:30 | Details to Follow
Community Drinks & Dinners
Join us for golden hour cocktails followed by intimate seated dinners. Each dinner is hand-curated so you can further connect with fellow attendees and members of our community aligned to your passions and interests.
Friday, April 11
08:00 - 9:00 | One&Only One Za'abeel
Wellness Activities
Experience invigorating wellness activities in the relaxed and restorative surroundings of One&Only One Za'abeel.
09:30 - 10:30 | One&Only One Za'abeel
Knowledge Breakfast
Take part in our morning learning session, where the BoF team, along with hand selected experts, will dive into some of the industry's most pressing topics.
11:00 - 12:30 | One&Only One Za'abeel
Session 2, Part 1: Execution
With so much to learn, who’s making the most of fashion’s shifting centre of gravity? We’ll meet and glean insights from the best-in-class creatives, executives and entrepreneurs leveraging changing market dynamics for sustainable growth.
13:00 - 14:30 | One&Only One Za'abeel
Lunch
Enjoy a delicious lunch from the One&Only One Za'abeel kitchen, and reflect on the insights and learnings from the previous two days.
14:45 - 16:30 | One&Only One Za'abeel
Session 2, Part 2: Execution
Dive back into our Execution content session, where we will meet creatives, activists and executives that are disrupting the global fashion, luxury and beauty industries.
Speakers
BoF CROSSROADS will take place at the One&Only One Za’abeel Hotel.
Designed by Japanese architects Nikon Sekkei, One Za’abeel is one of Dubai’s most striking buildings composed of two interconnecting towers that are linked via the world’s largest cantilever. The two new luxury properties are situated just 500 metres from the Dubai World Trade Centre.
TERMS & CONDITIONS
By purchasing a ticket for an event hosted by The Business of Fashion, you hereby agree to the below refund policy.
Tickets are non-refundable and non-transferable. Tickets are based on direct invitations only. If you have not received an invitation from BoF to attend and you purchase a ticket, it will be void and you will be refunded. Please find the full terms and conditions here. If you would like to request an invitation, please email events@businessoffashion.com.
In the event that BoF cancels the event, you will receive a full refund of your ticket purchase.
BoF shall not be held liable for delays, cancellations, or changes to the event resulting from government-imposed travel restrictions, health regulations, or other legal requirements beyond BoF’s control. In such cases, refunds will be processed in accordance with these terms.
Ticket Price
Refund Policy
Tickets are non-refundable. Should pandemic-related travel restrictions or another Force Majeure event make it impossible for you to attend, you may be provided with the option to nominate another attendee from your organisation (approval at BoF’s sole discretion). Please see the full terms and conditions here.
Data Collection and Use
By purchasing a ticket, you agree that BoF will collect and process your personal data, including but not limited to your name, contact information, country of residence and nationality, in accordance with our Privacy Policy.
Purpose of Processing
Your personal data will be used for purposes related to event management, ticketing, and optimising your experience at BoF CROSSROADS 2025.
Data Sharing with Authorities
You acknowledge that BoF may be required to share your personal data with relevant authorities, including but not limited to the Government of Dubai, to comply with local legal and regulatory requirements. This may include your country of residence and nationality.
Third-Party Data Sharing
Personal data may be shared with trusted service providers involved in organising and delivering the event, subject to data protection agreements. BoF will not share your data with any other third parties without your explicit consent unless required by law.
To comply with local laws and regulations in Dubai, BoF may be required to provide your personal data to public health or law enforcement authorities in cases of emergency or public safety concerns. This disclosure will only occur where necessary and as required by applicable law.
Privacy Policy
By purchasing a ticket for BoF CROSSROADS 2025, you confirm that BoF will store your account and profile details in accordance with our Privacy Policy.
Click the following link to view the full policy as a PDF: BoF Privacy Policy, 12 June 2023.