ROGER GRAELL

Chief Digital and International Franchise Officer

Bata Group

Roger Graell has over 20 years of experience in the Digital Retail Industry.
During his career, he has held Digital Leadership positions in various companies such as Global E-Commerce Director at Mango where he led the digital vision of the Spanish Brand globally, enhanced the digital transformation and successfully grew the online business for 12 years reaching 1B€, almost half of MangoSales.
Previously, Graell served as Southern Europe Marketing Director at lastminute.com from 2007 until 2010, an European subsidiary of Travelocity.com, a worldwide leader in the online
travel industry. Prior to joining Travelocity, Graell worked for 6 years at Redcats (ex-home shopping division
of Kering Group) in different senior positions in Digital Marketing and Operations, developing the business for brands like La Redoute, Vertbaudet and EmpireStores, across various European countries. Graell holds a diploma from the Polytechnic University of Catalonia on Mathematics and Statistics and a Management Development Program (PDD) at IESE Business school. Moreover, he works as an Associate Professor of E-commerce and Digital Marketing in ESIC Business School.