Amy Liu

Founder and Chief Executive,
Tower 28

Amy Liu is the founder and chief executive of Tower 28, the best-selling beauty brand designed for sensitive skin and made for all. A longtime eczema sufferer, Liu spent over 20 years as a beauty executive before launching Tower 28 in 2019. Tower 28’s award-winning SOS skincare line is the first to earn seals of approval from the National Psoriasis Foundation, National Rosacea Society and National Eczema Association, and the brand strictly adheres to the National Eczema Association’s ingredient guidelines across all skincare and colour products, ensuring the entire line is free of every known skin irritant. Liu’s influence has earned her several accolades, including the USC Entrepreneur of the Year Award, the CEW Visionary Award and the EY Entrepreneur of the Year 2024 Greater Los Angeles Award. She also serves on the National Eczema Association’s Board and is a member of YPO Los Angeles.