Ava Matthews

Co-Founder,
Ultra Violette

Ava Matthews is the co-founder of Ultra Violette. A brand strategist, product development expert and marketing innovator, she has redefined global suncare through her role at the company. Before Ultra Violette, Matthews led marketing, communications and brand strategy for beauty brands and retailers including MeccaBrands, Australian skincare brand Rationale and Elemis. Her unique expertise in consumer branding and strategy established the foundation for Ultra Violette’s innovative market approach. For the past six years, Matthews and co-founder Bec Jefferd have been co-running the Ultra Violette business where Matthews’ creative direction has positioned Ultra Violette as a cult-favourite brand.