Nelly Mensah is the vice president of digital innovation and the head of the crypto and metaverse departments at LVMH. In this role, Mensah, drives the education and adoption of emerging technologies such as web3, generative AI and immersive experiences across the group’s 75 labels. Prior to joining LVMH, Mensah worked as a developer and user experience designer and has consulted a number of companies, start-ups and nonprofits on digital strategy. She holds a Master's in business administration from the Massachusetts Institute of Technology.