Susan Yara

Founder,
Naturium

Susan Yara is the founder of Naturium and the beauty YouTube channel Mixed Makeup. She’s spent the last decade teaching millions of viewers how to care for their skin, while building a community of skincare enthusiasts around the world. In 2023, Yara successfully sold the fast-growing Naturium to e.l.f. Beauty, aligning with e.l.f. Beauty’s vision to create a different kind of beauty company. She began her on-camera career as a news reporter in New York City and continued at publications like Forbes, New York Post, CNBC, Glamour and eventually became a beauty editor for Pop Sugar and New Beauty Magazine, where her passion for skincare and beauty grew.