Ekta Chopra is the chief digital officer at E.l.f Beauty, a company she joined in January 2016. In this role, Chopra is responsible for the digital transformation of the brand, including reinvigorating e-commerce, engineering, consumer technologies and cyber security. She also leads E.l.f Beauty’s efforts to increase the label’s digital footprint across the globe. Prior to joining E.l.f, Chopra worked at the James Irvine Foundation developing technological strategies for investment portfolios. She has over 20 years of technology experience having spent a bulk of her career working private equity as well as for retail companies, including Charming Charlie where she held the role of vice president of technology. She holds a Bachelor’s degree in technology and operations management from California Polytechnic State University.