John Ludeke

Senior Vice President,
Dr. Squatch

John Ludeke is the senior vice president of global marketing at Dr. Squatch, one of the fastest growing men’s personal care brands. Dr. Squatch uses humour and entertainment to help inspire and educate men to be happier and healthier, and the brand is focused on understanding how to drive meaningful innovation within the men’s category. Dr. Squatch is known for launching some of the highest impact ad campaigns within the personal care industry featuring talent such as Sydney Sweeney and Mike Tyson. Dr. Squatch is also B-Corp certified. Prior to Dr. Squatch, Ludeke started his career in biotech and then spent 12 years at beverage brand, Monster Energy.