Yasmin Sewell

Founder,
Vyrao

Yasmin Sewell is the founder of Vyrao, a fragrance brand that targets emotions and energy through scent, colour, crystals and science-backed natural ingredients.
Sewell was previously fashion and creative director of luxury retailers such as Browns and Liberty, and she is a certified expert in reiki, with extensive training in Ayurveda, flower essences, and other holistic practices. In 2019, driven by her belief that good feelings are foundational to our wellbeing, Sewell decided to direct her lifelong passion for energetic medicine into creating her own brand – one that, this time, would inform the future of fragrance. And in 2021, Vyrao was born. Vyrao’s new genre of mood boosting fragrances bring a revolutionary, multi-dimensional approach to wellbeing.