Huguette Cervantes Laing

Chief Executive,
Ulta Beauty Mexico

Huguette Cervantes Laing is the chief executive of Ulta Beauty Mexico, leading the joint venture between Ulta Beauty and Grupo Axo to introduce the beloved brand to the Mexican market. With over 25 years of experience in the beauty, fashion and luxury industries, she has built a career at the intersection of strategic business development, brand building and innovation. Prior to her role at Ulta Beauty Mexico, she was beauty division director at El Palacio de Hierro. Cervantes Laing began her career at L'Oréal and later held key executive roles at Louis Vuitton and launched her own consultancy company supporting global brands such as Sephora, Guerlain, Brunello Cucinelli and Pomellato.