FRIDAY, MARCH 22, 2024 | THE TIMES CENTER, NEW YORK


Friday, March 22, 2024

09:00 to 15:00 ET

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2023 was a breakout year for Generative AI and its potential to radically transform the fashion industry is an essential topic for all business and creative leaders. We are pleased to announce that we will return to The Times Center in New York City on March 22 to explore this topic and other disruptive technologies at the BoF Professional Summit – New Frontiers: AI, Digital Culture and Virtual Worlds.


Together with global business leaders, technologists and creative innovators, our half-day programme of provocative talks and in-depth conversations will be followed by a networking lunch, where attendees can connect with BoF editors, speakers and 200+ leaders from participating brands.

Sign up now to join us in person at the Times Center, New York – or via the global livestream – to learn more about the latest innovations that will shape fashion and beauty in the year ahead.

Content Sessions

The BoF Professional Summit is divided into three sessions, designed to widen your knowledge and allow you to make connections with your peers from around the industry.


SESSION 01: THE AI IMPERATIVE

Learn how the rapid advance of artificial intelligence is reshaping fashion, from enabling traceability in the supply chain to transforming how shoppers find and buy clothes.

How Algorithms Changed Culture: Much of what we see online today is mediated by algorithms, from the videos in our TikTok feeds to the products recommended by retailers like Amazon. Kyle Chayka, a New Yorker staff writer and author of the book "Filterworld," explores how this web of algorithms is influencing consumer tastes and reshaping culture.

Can AI Deliver Supply Chain Transparency?: AI start-ups are allowing brands to fill in data gaps on topics like emissions and forced labour by extracting information from public records. Namrata Sandhu, co-founder & chief executive at Vaayu, and Evan Smith, co-founder & chief executive at Altana will dive into the problems they aim to solve, as well as share potential solutions.

Can AI Carry on a Designers Legacy?: Generative AI is giving designers a way to use their archives to keep producing new designs, even after they’ve left the company. Norma Kamali, founder of her namesake brand, and Cyril Foiret, founder and chief executive of Maison Meta will lift the lid on the AI tool primed to continue Kamali’s legacy.

More talks to be confirmed.


SESSION 02: DIGITAL CULTURE

Understand how online culture is evolving and influencing the ways brands reach their audiences, craft their identities and create deep, meaningful relationships with their fandoms.

Beauty’s Big Opportunity in Gaming: Roblox is becoming a new hot spot for beauty brands looking to connect with the next generation of shoppers. Justine Higueras, global group director for beauty at Roblox, and Ekta Chopra, chief digital officer at e.l.f. Beauty will explore the influence of Roblox with beauty consumers, and share their thoughts on why it’s a compelling place for brands to establish a presence.

BoF Brand Magic Index Reveal: Hear the latest insights from BoF Insights and Quilt.AI from our index examining if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.

More talks to be confirmed.


SESSION 03: VIRTUAL WORLDS

As companies like Apple and Meta introduce new products that can add a digital layer on top of the physical world, explore the opportunities available in areas from design to marketing.

Digital Innovation at LVMH: Technology is reshaping how luxury businesses operate internally and interact with their customers. Nelly Mensah, vice president of digital innovation, head of crypto and metaverse at LVMH will discuss what new frontiers of computing will mean for the way fashion and luxury brands interact with customers.

Designing in Virtual Reality: VR is finding its place in footwear as a design tool, letting brands work with genuinely three-dimensional models. Chris McGrath, vice president of product design and innovation at Timberland, and Joey Khamis, footwear designer at Khamis Studios, will unpack their use of VR for footwear design and examine how the technology could be adopted at a wider scale in the years ahead.

More talks to be confirmed.

Speakers


Moderators


Event Partners

Supporting Partner

If you are interested in partnership opportunities, please contact our team here.

Event Partners

Presenting Partner

Supporting Partner

If you are interested in partnership opportunities, please contact our team here.


Terms and Conditions


By purchasing a ticket for an event hosted by The Business of Fashion, you hereby agree to the below refund policy.

— You are able to cancel your ticket at any time up to 14 days prior to the event and receive a full refund. Should you cancel less than 14 days before the event, you are not eligible for any refund.

— If the event is cancelled by The Business of Fashion, you will be refunded in full.

By purchasing a ticket for the BoF Professional Summit – New Frontiers: AI, Digital Culture and Virtual Worlds in-person event, you understand that the doors will open at 8:00am and close at 9:00am, with no admittance permitted after 9:15am.


The ticket price:

— Includes attendance at the BoF Professional Summit – New Frontiers: AI, Digital Culture and Virtual Worlds on March 22, 2024 at The Times Center.

—  Includes the networking lunch as part of the BoF Professional Summit – New Frontiers: AI, Digital Culture and Virtual Worlds programming.

— Includes all scheduled content sessions on the agenda.

— Does not include accommodation or travel.

By purchasing a ticket for the BoF Professional Summit – New Frontiers: AI, Digital Culture and Virtual Worlds you confirm that BoF will store your account and profile details in accordance with our Privacy Policy.

Please be advised that filming and/or photography will be taking place during the event.

Privacy Policy:
Click the following link to view the full policy as a PDF:
BoF Privacy Policy, 12 June 2023.