Wednesday, July 19, 2023

16:00 BST / 11:00 EDT

How E-Commerce and SMEs Are Transforming Africa’s Fashion Industries

The rise of ride sharing and delivery apps are mitigating the challenges of last mile delivery in key markets across Africa. Increasingly, domestic entrepreneurs are tapping the opportunity by leveraging exponential growth of digital connectivity through social media use on the continent to drive business growth — developing logistics networks and consumer behaviour in the process.


A report published by Ananse, ‘Unleashing the Commercial Potential of African Creatives Through Digital Technology’, created in partnership with Mastercard, Botho Emerging Markets Group and the African Development Bank’s Fashionomics, outlines how entrepreneurial ventures are transforming the African business landscape and investigates technology’s role in accelerating industry transformation and influencing consumer behaviour on the continent.


Please join us on Wednesday, July 19 at 16:00 BST / 11:00 EDT for #BoFLIVE as BoF’s Head of Content Strategy, Robin Mellery-Pratt is joined by two of the authors of the report, Samuel Mensah, founder of Ananse, and Chioma Nwagboso of the Mastercard foundation, along with her colleague Mercy Mutua, Head of Access to Finance at the Mastercard Foundation, to discover how entrepreneurship, access to finance and technology as well as the potential of the AfCFTA trade agreement are transforming business opportunities in Africa.

This #BoFLIVE is in partnership with Ananse

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