Thursday, April 18, 2024

16:00 BST / 11:00 EDT

BoF Masterclass | How to Turn Data Into Meaningful Customer Connections

Brands are confronting a new reality where tech giants are implementing digital privacy measures and eliminating the third-party cookies advertisers relied on to track consumers, making it harder to target shoppers online. It’s only making it more important for brands to have their own data on who their customers are and what they want.


Join us on Thursday, April 18 at 16:00 BST / 12:00 EDT for our next #BoFMasterclass on our latest case study, How to Turn Data Into Meaningful Customer Connections. BoF's Marc Bain, along with a panel of experts, will examine how fashion businesses can truly understand their customers, allowing them to make smarter decisions that serve shoppers and drive results.

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