The AI tool that decodes social conversation into actionable intelligence
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BoF INSIGHTS PULSE transforms social conversations around leading fashion brands and cultural moments—analysing video, images, audio, and text—into actionable intelligence, providing brands with a holistic perspective to drive informed marketing decisions.
BoF INSIGHTS PULSE enables
brands to:
Sharpen Brand Positioning, Messaging and Targeting
The tool analyses multimedia user-generated content around brands, their competitors and cultural moments. It identifies and segments the audiences driving these conversations based on real behaviour, providing deep insights to help brands refine messaging and boost engagement.
Track Brand Perception and Trending Themes
BoF INSIGHTS PULSE captures nuanced customer conversations about brands, analysing video, audio, images and text mediums. AI-driven categorisation structures conversations into clear themes, helping brands track customer perception and trending topics.
Identify Strategic Partnerships and Brand Ambassadors
The tool identifies audience affiliations with other brands and influencers, revealing strategic partnership and brand ambassador opportunities.
Ready to see BoF INSIGHTS PULSE in action?
Explore a sample brand or moment analysis now
What makes BoF INSIGHTS PULSE different?
Fashion-Specific
Unlike industry-agnostic AI tools, BoF INSIGHTS PULSE is specifically trained to interpret the nuanced conversations surrounding fashion brands and cultural moments.
Wide Breadth
The tool goes beyond standard social listening, reading user generated content across video, audio, images, and text. It analyses key elements, from brand mentions to logo appearances.
Structured Output
The AI technology powering BoF INSIGHTS PULSE has been specially trained to categorise conversation data into clear, actionable topics and themes.
Request a demo to learn more about BoF INSIGHTS PULSE and how it's revolutionising social intelligence
FAQs
What social platforms does BoF INSIGHTS PULSE pull from?
The tool collects user-generated posts from Instagram and TikTok, analysing a statistically significant sample to generate insights displayed on each brand and moment dashboard.
What types of content does BoF INSIGHTS PULSE analyse?
It processes video, audio, images, and text to extract conversational data about brands and key moments. The tool organises the data into distinct topics and themes, providing clear, actionable insights for brands tracking online perception.
How does BoF INSIGHTS PULSE gather social conversations about specific brands or events?
The tool identifies brand-related user-generated conversations using keywords and runs analysis across video, audio, image and text mediums. The tool's natural language processing (NLP) capabilities filter out spam and other irrelevant posts to ensure high-quality organic customer insights.
How do I add my brand or competitors to BoF INSIGHTS PULSE?
Adding brands to the tool is simple — contact us to explore integrating your brand and/or competitors into the platform.
How often are insights updated?
Brand insights for subscribers are refreshed weekly. Moments insights are available within a 10 days after the moment concludes.
Does BoF INSIGHTS PULSE provide geographic or platform-specific insights?
Currently, it offers a global view of brand conversations. For a more detailed, customised analysis, contact us to discuss a tailored research request.
How is a BoF INSIGHTS PULSE subscription structured?
Subscriptions operate on an annual basis. Companies can subscribe to specific brands they wish to track, including their own, with pricing based on the number of brands selected. Every subscription includes access to all moments.