The definitive tool to measure, benchmark and understand fashion brand performance
in the age of TikTok, Instagram and AI search.
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BoF Insights Brand Pulse uses proprietary AI models to evaluate fashion brands across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals with real consumer conversations to provide a holistic view of brand performance and competitive positioning.
BoF Insights Brand Pulse enables brands to:
Measure performance across five key Dimensions
The tool tracks Discoverability, Identity, Value, Connection, and Love, providing a clear picture of brand strengths, weaknesses and growth levers over time.
Analyse performance globally and locally
Uncover regional strengths and guide strategy by understanding performance at both the global and local level.
Understand perception through AI and cultural context
The platform analyses brand-owned and user-generated content across social and AI channels, including TikTok, Instagram, and large language models like ChatGPT, Gemini, and Claude. It reveals not just what is happening, but why, helping brands connect cultural insight to actionable decisions.
Benchmark against competitors
See how your brand performs relative to competitors and the wider market, with composite scoring, trend tracking and context-rich qualitative insights.
Ready to see what BoF Insights Brand Pulse can do for your brand?
What makes our tool different from other brand trackers?
BoF Insights Brand Pulse is the only fashion brand intelligence platform that unites real-time social health metrics, AI-driven perception analysis, and cultural insights, giving brands a complete view of their perception and performance.
Most brand tracking tools force you to choose between hard numbers or cultural context — Brand Pulse gives you both. The tool is:
Fashion-first
Trained to measure brand performance in line with the nuanced dynamics of fashion and sportswear — not a generic AI-powered intelligence tool.
Content-Driven
Powered by real user-generated and brand-owned content across social, search and LLMs; refreshed monthly to provide a reliable pulse on perception.
Multi-Modal
Analyses text, video, images and audio for a complete view of brand perception.
AI-Proof
Tracks how AI platforms like ChatGPT, Gemini and Claude describe your brand, a critical dimension not yet widely measured.
Comparative
Benchmarks your brand against direct competitors and the broader market to reveal your competitive positioning.
Context-Rich
Benchmarks your brand against direct competitors and the broader market to reveal your competitive positioning.
Accessible Pricing
Designed to be cost-effective, with an annual subscription that includes multi-user access across your organisation.
Want to talk to our team to find out more?
Who can benefit from BoF INSIGHTS BRAND PULSE?
Brands
Track brand performance across Visibility, Identity, Value, Connection, and Love. Benchmark against competitors, uncover regional strengths, and translate quantitative and qualitative insights into actionable marketing, creative, and strategic decisions.
Investors
Spot emerging opportunities and risks by tracking cultural traction and consumer sentiment before financials reflect it. Strengthen due diligence with multi-modal analysis, benchmark portfolio brands against competitors and monitor market trends over time.
Agencies
Deliver cultural intelligence and measurable proof to clients. Guide creative strategy, demonstrate campaign impact and benchmark client or prospect brands with confidence.
Educational Institutions
Equip students and researchers with hands-on experience analysing brand performance. Access real-world case studies, compare global brands and explore the influence of AI and social platforms on brand perception.
FAQs
What is BoF Insights Brand Pulse?
The tool uses BoF Insights’ AI-powered tool that tracks and analyses fashion brand performance across social, search and LLMs. It combines quantitative scoring across five key dimensions — Discoverability, Identity, Value, Connection and Love — with qualitative conversation analysis to reveal the context behind the numbers.
How is the Brand Pulse score calculated?
A brand’s overall BoF Insights Brand Pulse score is a composite measure drawn from five dimensions of performance. It blends signals from social media, search, and large language models to create a holistic, comparable measure of brand performance.
Which platforms and data sources does BoF Insights Brand Pulse use?
The tool analyses brand-owned and user-generated content across TikTok, Instagram, Google Search and leading large language models such as ChatGPT, Gemini and Claude.
How often is the data updated?
Data is refreshed monthly, ensuring you always have the latest view of brand performance and momentum.
Can I benchmark against competitors?
Yes. Every subscription includes comparative analysis of a focal brand against three competitors, with the option to add more competitors as needed.
Can I see brand performance by country?
Yes. With country splits, available as part of our Premium package, you can break down data to see how performance varies by market. This feature lets you compare visibility, identity, value, connection and love across geographies, uncovering regional strengths and weaknesses.
Currently, we provide coverage for key markets including the US, Canada, Switzerland, UK, France, Germany, Spain, Italy, UAE, India, South Korea, Japan, Mexico, Brazil and Australia.
Contact us here to learn more about our premium offering.
What makes BoF Insights Brand Pulse different from traditional brand tracking?
Traditional trackers often rely on surveys and lagging indicators. BoF Insights Brand Pulse is digital-first and fashion-specific, capturing awareness, sentiment and cultural relevance from the platforms that shape the industry today. It helps you understand not only what is happening, but why.