Marty Bell

Founder Partner, Vacation®, Inc.

Marty Bell is founding partner of Vacation Inc., a “leisure” sunscreen brand known for its nostalgic and experiential marketing. Since soft-launching direct-to-consumer in 2021, the brand raised $11.2million in capital, and secured wholesale partners such as Nordstrom, Urban Outfitters, Anthropologie and Ulta Beauty. In 2021, Vacation Inc. savvily capitalised on the NFT hype by selling NFTs at ArtBasel, where 85 percent of sales come from shoppers in non-coastal cities.