John Legend is an award-winning singer-songwriter, entrepreneur and founder of personal care brand LOVED01. Beyond his music career, Legend is an avid advocate for equal opportunity for all people. In February 2023, Legend founded LOVED01 with a mission to democratize skincare by providing elevated, unisex face and body products for melanin-rich skin, at an affordable price point. LOVED01 offers dermatologist-approved, skin-care solutions made of thoughtful, ingredients for melanin-rich skin to deliver truly effective results. The brand is sold through LOVED01.com and at CVS stores nationwide, and select Walmart stores.