Sharareh Siadat

Founder and Chief Executive, TooD Beauty

Sharareh Siadat is founder and chief executive of TooD Beauty, a non-binary, vegan makeup line boasting technologically innovative formulations. Siadat’s personal experience as first-generation American of Iranian heritage led her to establish TooD with the aim to encourage self expression and champion diversity. The beauty brand supports sustainable consumption through its world first biodegradable glitter and using ocean-waste plastic packaging.