Hailey Bieber

Founder and Creative Director,

Rhode

Hailey Bieber is a model, entrepreneur, and the founder and creative director of Rhode, a curated collection of skincare and colour cosmetic essentials. Drawing on years of experience working with top makeup artists and skin experts throughout her modelling career, Bieber spent two years developing the brand before launching it in June 2022. With a hands-on role in product development and a distinct creative vision, she has positioned Rhode as a leader in beauty innovation. Her influence in shaping trends has helped bring Rhode’s high performance, multi-use formulas to life. In 2024, Rhode achieved the number one spot in skincare Earned Media Value (EMV), generating $212.1 million and a remarkable 367 percent year-over-year growth.