Founder,
Violet Grey and Madame Grey
Cassandra Grey is the founder of Violet Grey and Madame Grey. The creative director and entrepreneur founded the prestige beauty platform in 2013, and has also been credited with helping launch brands like Augustinus Bader, using the strength of her editorial perspective and network. Grey’s latest venture and current focus is Madame Grey, a heritage fragrance house launched by Violet Grey’s incubator arm, Violet Labs.