Nicole Frusci

Global Chief Marketing Officer,

Tatcha

Nicole Frusci is the global chief marketing officer at Tatcha, where she leads the brand’s global storytelling, innovation and community-building efforts. With 20 years of experience in the beauty and retail industries, Frusci has shaped some of the most beloved brands in the space — including Sephora, Benefit Cosmetics, Milk Makeup and The Gap. She is known for her ability to craft differentiated brand positioning, ignite consumer passion and drive measurable growth across channels. She has a focus on combining creative vision with commercial rigor — scaling businesses while keeping brand purpose and authenticity at the center. Frusci’s greatest passion is building high-performing, inspired teams.