Achim Berg is the global leader of McKinsey’s Apparel, Fashion and Luxury Group. With over 20 years of experience advising numerous leading brands, retailers, wholesalers and producers worldwide on a range of topics, he has deep expertise in the fashion and luxury goods sectors. Berg has advised on a broad range of topics, from full-scale transformations to corporate strategy, from merchandising improvements to buy-and-build programmes. He is also co-editor of McKinsey and BoF’s annual State of Fashion report as well as the recently published State of Fashion – Technology report. Furthermore, he oversees the practice’s knowledge developments and its externalisation.