The Gstaad Guy

Founder and Chief Executive

Poubel

The Gstaad Guy is a London-based social media content creator known for satirising the often-absurd lives of the world’s elite through videos. Through this, he has amassed over 2.5 million followers across social media platforms, allowing him to work with brands including Audemars Piguet and Loro Piana. The Gstaad Guy is the founder and chief executive of charm jewellery brand Poubel.