Desiree Verdejo is the founder and chief executive of Hyper Skin, a multicultural skin care collection rooted in joy. Founded in 2019, Hyper Skin provides solutions for the underdressed skin care concerns affecting those with deeper skin tones, and the brand successfully launched in Sephora stores across the United States in 2023. Previously, Verdejo was founder and chief executive of her first start-up, Vivrant Beauty, a marketplace featuring BIPOC-owned haircare, skin care and cosmetic brands. Her lifelong interest in skin care and the unmet needs of the community that she engaged with in this boutique-setting inspired her to create Hyper Skin. Prior to her work in the beauty industry, Verdejo practised law for seven years.