Gabby YJ Chen is the global expansion president of Chinese beauty brand Florasis 花西子, with over 15 years of experience in the Asia Pacific region. Chen's expertise in consumer insights and strategic acumen will help drive Florasis' growth in the global beauty market. Prior to joining Florasis, Chen held the position of Head of Beauty in China for Lane Crawford, where she led the expansion of many beauty brands and drove growth. Chen is a successful entrepreneur and investor, founding Mood Editing Cosmetics - acquiesced by NetEase (NTES: NASDAQ) in 2020. With her experience, Chen is poised to lead Florasis 花西子 into its next phase of global expansion.