Alice Gividen

Associate Director, Content Strategy,
The Business of Fashion

As associate director of content strategy at The Business of Fashion, Alice Gividen applies a decade of sector experience to create and action major content partnerships with clients that span luxury, fashion, beauty and technology. She leverages a background in trend forecasting and advisory work to serve BoF’s B2B community, providing critical industry analysis at key moments in the calendar year. Prior to joining BoF, Gividen worked as an editor and trends forecaster at leading agency WGSN. Her insights have been published by Vogue, the BBC and Refinery29, among others.