Sid Baveja

Vice President, UK/IE and Central Europe,
Too Good To Go

Sid Baveja is a technology executive and entrepreneur with over 15 years of experience architecting high-growth marketplaces and global digital platforms. As the vice president, UK/IE and Central Europe of Too Good to Go, Baveja leads an expansive international business unit, overseeing the comprehensive P&L and strategic trajectory for the UK, Ireland, Germany, Austria, Switzerland and Poland. A pioneer in the luxury wellness sector, Baveja founded Humanery.com, a first-of-its-kind men’s self-care e-commerce marketplace. His career is defined by entrepreneurial flair and corporate leadership, including a tenure as senior director at Just Eat Takeaway.com, where he delivered over $136 million in annual turnover through cutting-edge product transformations.
Previously, as director of international expansion at Stubhub parent Viagogo, Baveja scaled operations across over 25 markets, including the US, Japan and Brazil. Having begun his career at Goldman Sachs, he brings a rigorous analytical foundation to global business. An alumnus of Middlebury College, USA, Baveja also holds a Business Bridge Program certification from the Tuck School of Business at Dartmouth, USA.