Lidewij Edelkoor

Founder and Trend Forecaster

Trend Union

Lidewij Edelkoort is a respected trend forecaster and the founder of Trend Union. The Dutch native launched her company in 1986, and has since produced trend tools for strategists and designers at a number of brands. She has worked across fashion, beauty, lifestyle, communications, and retail, and is also a publisher, educator, and exhibition curator. Edelkoort was the Dean of Hybrid Design Studies at Parsons for 5 years, and is the author of the Anti Fashion Manifesto, which explores the obsolescence of the fashion system. Recently, she co-founded the World Hope Forum to inspire the creative community post covid, and collaborated with Polimoda to create an innovative textiles Masters course.