Gabriel Whaley

Founder and Chief Executive

MSCHF

Gabriel Whaley is the founder and CEO of MSCHF, a Brooklyn-based art collective and creative studio known for blurring the lines between art, fashion, tech and satire. Whaley leads a team of artists committed to mischief, controversy, and cultural critique. From viral stunts like turning a pair of Air Max 97s into “Jesus Shoes”, to selling 1,000 Warhol art pieces (only one of being real); Mschf continues to make headlines and disrupt fashion industry norms. With Whaley at the helm, the collective has earned global recognition, museum placements and awards, including being named one of Fast Company’s 50 Most Innovative Companies and a spot on Hypebeast's Top 100 list.