Edison Chen has been shaping pop culture for the last 20 years. This entertainer and entrepreneur is a Canadian-born Hong Kong actor, singer, rapper and fashion designer. Chen has been recognised as one of Asia’s most ambitious and versatile talents, with the launch of Clot, his successful apparel brand; Juicestores, the multi-label store selling the latest streetwear fashion brands; Innersect, the highly influential streetwear festival; and his on-going NIKE collaboration.

Chen's own creative agency 3125C and the online store platform of thestoredot.com are designed to maintain their own concept, cooperate with different design units and brands, materialise their own interesting and unique creative ideas, and make them into couplet products, which will be released regularly on the platform and limited to the subscription of their peers.