Ritu Sethi is the founder-trustee of the Craft Revival Trust and the editor of Global InCH, the online international journal of intangible cultural heritage. In addition she oversees the Asia InCH Encyclopaedia on the traditional arts, crafts, textiles of South Asia.

She serves on the advisory board of IRCI UNESCO CAT II Centre, Japan. In India she is on the Advisory Committee of several institutions including the ICH committee (ABHICHU) Ministry of Culture; National Crafts Museum and Hast Kala Academy, New Delhi.