IRETIDAYO ZACCHEAUS

Founder,

Street Souk

Iretidayo ‘Ireti’ Zaccheaus, is the founder of Street Souk, the largest streetwear convention in Africa. Zaccheaus is also a creative and culture consultant, and has worked with brands such as Homecoming, Native, Nike, Fear of God, and Apple as well as artists including Davido, Tiwa Savage, and Odumodu Blvck. She also holds the position of creative director at Native Records, a British independent record label.
Zaccheaus launched Street Souk in 2018 when she spotted a gap between the burgeoning streetwear scene and the avenues to nurture, grow and access these brands. She hopes to pioneer a movement and bridge the gap between the African and global streetwear community.
Zaccheaus holds a Master’s degree in Marketing Strategy and Innovation from Bayes Business School (formerly CASS Business School) and a Bachelor's degree in International Business Finance and Economics from the University of Manchester.