Founder,
Phlur
Chriselle Lim is an entrepreneur and content creator. Lim is the creative director of fragrance brand Phlur, which she relaunched in 2022. The brand is stocked in more than 500 Sephora stores worldwide, while its hero scent, “Missing Person,” has a waitlist of over 275,000 and frequently sells out within hours. With more than 6 million followers online, Lim is a well-respected influencer who is known for her sharp style and storytelling, earning recognition from Forbes as one of fashion’s top creators.