Tricia Ruane is an experienced marketeer and brand builder with a vision for launching new ventures for global brands looking to diversify. As head of e-commerce merchandise and branded property at Condé Nast,

Ruane sits within the consumer marketing team — the main objective of which is to identify new ways to engage and grow relationships with consumers. She is leading Condé Nast’s step into content commerce in a fixed retail setting. Allure Store will embody the future of retail, merchandised by headlines and curated by editors. The curated shopping journey replicates the online and print experience.