JENS GREDE

Founder and Chief Executive,
Skims

Jens Grede is the co-founder and chief executive of viral lingerie and loungewear brand SKIMS, currently valued at $4 billion. The brand’s innovative approach to the intimates and lounge category has amassed millions of customers since its launch in 2019. He is also the co-founder and Chairman of FRAME and a prolific investor in retail and media through his holding company Popular Culture. Prior to partnering with his wife Emma Grede and Kim Kardashian to launch the business in 2018, Grede founded Los Angeles-based FRAME with Erik Torstensson in 2012. Before that, the duo spent years working in fashion and media, serving as editors-in-chief of magazine Man About Town and launching Industrie magazine, before co-founding the marketing agency Saturday Group in 2003.