Tina Chen Craig

Founder,
U Beauty

Tina Chen Craig is the founder of U Beauty. The Chinese-American entrepreneur founded her science-backed skincare brand in 2019, emphasising simplicity and integrity through products driven by the brand’s proprietary Siren Capsule Technology. Craig also co-founded BagSnob in 2005, one of the world’s most influential fashion and lifestyle blogs. Craig soon became a leading voice in the luxury space, and collaborated with brands like Prada and Gucci. Craig has a Bachelor’s Degree in international finance from the University of Southern California.