Jessica Couch is a fit technology expert, co-founder of Fayetteville Road Agency and founder of Luxor & Finch Research Agency. Couch received her undergraduate degree from North Carolina State University's College of Textiles in Fashion Product Development and her Master’s in Digital Innovation and Fit from Cornell University.

Since the completion of her Master’s, she has worked with and advised numerous companies, brands and retailers in the fashion technology space. Couch has published over 80 articles on the matter of fit and fit tech, a thesis on fit and perception and curated events and panels on the subjects of consumer-focused retail technology. As a consultant, Couch works to resolve supply and demand pain points through the integration of technology as well as the use of niche data analysis. This year, Couch launched FitTechDirectory.com, a directory for fit based solutions available for retailers and brands.