Sumin Lee

Founder,
Beauty of Joseon

Joseon, which blends hanbang — Korean herbal medicine — with modern formulations. Drawing inspiration from the Joseon Dynasty, Lee’s approach is rooted in a holistic philosophy that merges ancient, natural healing with Korean technology. As an entrepreneur, Lee created Beauty of Joseon to bring the timeless Korean skincare rituals, philosophies and traditions passed down through generations to the world.